Whatever You Think, Think the opposite

Client price: 69.00 kr (4.41 EUR) Regular price: 69.00 kr (4.41 EUR)

Translated by: Kattri Ezzoubi

In that book it is shown how useful it is to make bad decisions, how risk can be your security and why absurdity is better than reasoning. Everything depends on the courage to throw a dice.

WHATEVER YOU THINK, THINK OPPOSITE is a bold attack to how we look at our work and world. Instead of usual boring advice Paul Arden offers bold stabs, aphorisms and paradoxes, which all try to review what we hold as common sense. Whether you sell, direct or buy, Arden inspires you with his original thinking, shocking stories, brilliant photoes and unusual quotations of artists, scientists and philospohers.

WHATEVER YOU THINK, THINK OPPOSITE destroys whatever you were used to think - even if you didnt know you thought that way. It gives you self-confidence to take bigger risks and enjoy your work more than you ever can imagine.

Paul Arden is an ex-CEO of Saatchi & Saatchi and a legend of British advertising, now an owner of a photo-gallery. He is also an author of an international bestseller IT IS NOT HOW GOOD YOU ARE, IT IS HOW GOOD YOU WANT TO BE.