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Screw It, Let's Do It. Expanded


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Richard Branson

Translated by: Kattri Ezzoubi

 

Richard Branson:

"Throughout my life I have acheived many remarkable things. In Screw It, Let's Do It, I will  share with you my ideas and the secrets of my success, but not simply because I hope they'll help you achieve your individual goals.

Today we are increasingly aware of the effects of our actions on the environment, and I strongly believe that we each have a responsibility, as individuals and organisations, to do no harm. I will explain why we need to take stock of how how we may be damaging the environment, and why it is up to big companies like Virgin to lead the way in a more holistic approach to business.

In Screw It, Let's Do It I'll be looking to the future. A lot has changed since I founded Virgin in 1968, and I'll explain how I intend to take my business and my ideas to the next level and the new and exciting areas - such as launching Virgin Fuels - into which Virgin  is currently moving.
But I have also brought together all the important lessons, good advice and inspirational adages that have helped me along the road to success.

Ironically, I have never been one to do things by the book, but I have been inspirated and influenced by many  remarkable people. I hope that you might find a little inspiration between these pages."

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